Wednesday, March 10, 2010
AP Macro
Make sure you complete the 6 handouts you started in class on Tues/Wed. There will be a short quiz over the material. You may use your handouts.
Honors World History
The next unit test will be Monday, March 15th. The test will cover chapters 23 and 24--Latin American revolutions and the rise of nationalism.
Honors Economics
Electric car ad campaigns are due to present to the class on Thursday, March 18th and Friday, March 19th. Make sure you research your vehicle and are able to answer any questions your classmates may have.
Thursday, March 4, 2010
Honors Economics
Resurrecting the Electric Car: The Chevy Volt Ad Campaign
A. Now that you’ve seen the video clips for the new Volt, let’s see how well you can promote and advertise GM’s new, crowning achievement.
In your groups, create a rough draft advertising poster as if you were an advertising firm vying for GM’s business. Remember this account could mean tens of millions of dollars for your advertising company (that equates to text exemption on the next closed book test in this class).
Your pitch ad should contain the following:
I. A campaign slogan to grab consumer attention
II. Attractive layout and design to draw the consumer in
III. A list of Volt qualities:
A. value to the consumer
B. value to the environment
C. Sex Appeal/Desirability factor—make people want it!
B. Create a brief (3-5 minutes) presentation for the class in the manner of an advertising sales pitch. It should be a final draft of your earlier creation and should be as professional as possible. Create a name for your firm and present your idea as a product of that firm!
A. Now that you’ve seen the video clips for the new Volt, let’s see how well you can promote and advertise GM’s new, crowning achievement.
In your groups, create a rough draft advertising poster as if you were an advertising firm vying for GM’s business. Remember this account could mean tens of millions of dollars for your advertising company (that equates to text exemption on the next closed book test in this class).
Your pitch ad should contain the following:
I. A campaign slogan to grab consumer attention
II. Attractive layout and design to draw the consumer in
III. A list of Volt qualities:
A. value to the consumer
B. value to the environment
C. Sex Appeal/Desirability factor—make people want it!
B. Create a brief (3-5 minutes) presentation for the class in the manner of an advertising sales pitch. It should be a final draft of your earlier creation and should be as professional as possible. Create a name for your firm and present your idea as a product of that firm!
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