Honors Economics

Resurrecting the Electric Car: The Chevy Volt Ad Campaign

A. Now that you’ve seen the video clips for the new Volt, let’s see how well you can promote and advertise GM’s new, crowning achievement.

In your groups, create a rough draft advertising poster as if you were an advertising firm vying for GM’s business. Remember this account could mean tens of millions of dollars for your advertising company (that equates to text exemption on the next closed book test in this class).

Your pitch ad should contain the following:

I. A campaign slogan to grab consumer attention

II. Attractive layout and design to draw the consumer in

III. A list of Volt qualities:
A. value to the consumer
B. value to the environment
C. Sex Appeal/Desirability factor—make people want it!

B. Create a brief (3-5 minutes) presentation for the class in the manner of an advertising sales pitch. It should be a final draft of your earlier creation and should be as professional as possible. Create a name for your firm and present your idea as a product of that firm!